An identity for a think tank that does.
As the research arm of the One Hundred Initiative, Manor Center is committed to shape Israel’s political and social reality. The center evolved from primarily producing written analyses and policy papers to actively engaging in fieldwork.
We were asked to show the center’s expressive range, create stronger differentiation, and develop a clear, distinctive identity that conveys a professional, statesmanlike, and impactful presence.
A visual system that outlines ideas.
We examined the visual language typically seen in Israeli politics and public discourse, often marked by pessimism, and urgency. Manor sought to break from this pattern, aiming for a more positive, motivating presence – one that could inspire action from necessity rather than from panic. We researched archival documents, photographs, and textual sources to deepen the cultural, narrative, and local context. These materials illuminated the socio-political and historical layers behind the center’s work, enabling us to translate abstract ideas into tangible visual form – transforming minimalist lines into bold color fields, and layering textures drawn from historical imagery to give the brand language richness, humanity, and a sense of place.
Design that outlines a vision.
The development of Manor’s brand language began with a question: what does a visual identity look like when it doesn’t simply represent, but actively operate? The identity we created behaves much like an outline itself: fluid, open, subject to revision and interpretation – yet clear, precise, and assertive. Through this visual language, Manor doesn’t merely describe political and social processes – it shapes them.
