Bringing character to the cloud.
2bcloud is a global cloud solutions partner, helping fast-growing tech companies harness the full power of AWS and Azure. With an impressive track record and a future-focused approach, they were ready for a brand identity that truly reflected their expertise and ambition. We set out to create a vibrant, distinctive brand that captures their energy, sharpens their message, and positions them as the trusted partner for scaling in the cloud.
A character-driven identity that makes technicality human.
As our research deepened, it became clear that 2bcloud’s approachability and vibrant company spirit weren’t coming through in their existing brand language. We wanted to bridge that gap visually – and that’s where the mascot came in. In a landscape where most cloud companies blend into a “sea of sameness,” 2bcloud stood out for the joy and skill of its people and engineers. The mascot became a creative strategy to personify the brand, making the complex world of cloud feel friendly and refreshingly different.
A visual language that never stands still.
The illustration language for 2bcloud was built to be endlessly adaptable, enabling the brand to express itself in playful, dynamic ways without losing consistency. It introduces movement, expression, and personality into a field often perceived as purely technical. The style can scale from small interface icons to large-format campaign visuals, always retaining its clarity and charm.
