Made for the jump before the jump.
OPA! SkyField is Israel’s first extreme park of its kind, built on the roof of Bloomfield Stadium in Tel Aviv. With bungee, swing and high-altitude routes overlooking the city, the experience is built around a very specific moment: the tension between wanting to go for it and being just a little afraid. The brand needed to hold both – the rush of extreme sport, and the reassurance that makes people feel ready to take part.
Extreme, without the attitude.
Instead of borrowing the familiar codes of extreme-sports culture, the identity takes a more open, playful approach. Bold typography, stretched letterforms and a deliberately expressive verbal tone create a world that feels energetic and physical without becoming aggressive. That attitude reflects OPA’s broader idea of “extreme for everyone”: a professionally operated, safety-led experience designed to be accessible to a wide range of visitors, including people with mobility and visual impairments.
A brand that behaves like the experience.
Across the website and wider communication, the identity constantly shifts, stretches and interrupts itself. Type becomes part of the movement, language becomes part of the entertainment, and information is delivered with the same mix of tension and release that defines the park itself. The result is a system that can sell tickets, explain safety, guide visitors and build anticipation without ever losing the sense that something exciting is about to happen.
