A cultural space where what's hidden speaks.
Bifnocho, a platform under the stewardship of Reality Group was envisioned as an innovative space for civic dialogue, social engagement, and inspiring cultural and artistic expression. The space aims not only to host and create meaningful content but also to become a source from which new ideas and initiatives emerge. The client approached us to develop the brand for the space.
Where symbol meets structure.
Drawing on research into the history of the Hebrew alphabet, and specifically the evolution of the letter Peh, we explored its visual and symbolic shifts across eras. By releasing the letter from its purely functional role, we examined it as a geometric form capable of carrying broader cultural narratives. The final mark uses negative space to reveal a hidden Bet inside the Peh, symbolizing the interplay between inside and outside, and echoing the perspectives the space seeks to bring forward. Its three-part division is a deliberate nod to the building’s architectural structure, fusing symbol and substance into a single, resonant form.
