Axon Pulse
An identity built for what comes before insight. Axon Pulse operates at the frontier of signal processing and AI-translating complex, dynamic environments into real-time intelligence. Their work is precise, mission-driven, and deeply technical. But when they came to us, their brand didn’t reflect that reality. The visual and verbal expression felt disconnected from the sophistication […]
Beit Hayotzer
A hub for structure and change. Beit Hayotzer, as a hub for diverse initiatives and community engagement, it honors the richness of Israeli society while expanding its circles of impact. Yet with multiple programs operating under different names, public recognition was fragmented, creating the need for a unified brand and name that could clearly express […]
Manor Center
An identity for a think tank that does. As the research arm of the One Hundred Initiative, Manor Center is committed to shape Israel’s political and social reality. The center evolved from primarily producing written analyses and policy papers to actively engaging in fieldwork. We were asked to show the center’s expressive range, create stronger […]
Monto
Pushing finance into the opposite direction. Monto is a fintech startup on a mission to make B2B payments effortless. The project had one clear focus – to create a brand identity that lifts the company beyond function and into meaning: smooth, human, and intuitive, with a spark of wonder. The new identity positions Monto not […]
The Hebrew Statist Education Council
Hebrew education, renewed. The Hebrew Statist education system is the largest in Israel, yet it faces a crisis of confidence, identity, and support. The Hebrew Statist Education Council was founded to meet this moment: to restore pride in public education, to articulate a clear cultural identity, and to place Hebrew learning at the center of […]
SABON
Responsible by design. SABON’s Impact Report was born from a belief that environmental and social responsibility isn’t a side note, but a fundamental part of how a global brand should act. The challenge was to transform a formal corporate document into a narrative that feels alive – shifting from dry reporting to a story that […]
2bcloud
Bringing character to the cloud. 2bcloud is a global cloud solutions partner, helping fast-growing tech companies harness the full power of AWS and Azure. With an impressive track record and a future-focused approach, they were ready for a brand identity that truly reflected their expertise and ambition. We set out to create a vibrant, distinctive […]